Jaguar teamed up with Framestore and multi award-winning director William Bartlett to produce a collection of six almost entirely CG films to showcase the F-TYPE sports car.
The films use innovative storytelling technique, combining live action and computer-generated images Director William Bartlett to place the Jaguar F-TYPE in different scenarios to highlight its features. It races alongside galloping horses, leaps off a ski jump and shows off its handling on a Hot Wheels-inspired track.
Watch as Jaguar, advertising agency Spark44 and the films‘ director William Bartlett explain how we created these films.