As part of Japan Country of Honour, Hirai’s opening keynote will be the first in a series of top-level industry addresses at MIPCOM 2016. Sony is a unique brand that continues to provide compelling entertainment experiences to audiences around the world, through its array of cutting-edge technologies, content and services. Celebrating its 70th anniversary this year, Sony is a rare global corporation that covers the whole value chain, from hardware through content creation and production to distribution.
Kazuo Hirai has been President and CEO of Sony Corporation since April 2012, and was appointed a Director of the Sony Board in June 2012.
Mr. Hirai previously served as Representative Corporate Executive Officer, Executive Deputy President, Sony Corporation and President of the Consumer Products & Services Group, overseeing Sony’s entire portfolio of consumer electronics products and digital networked services.
Marcel Fenez, President, Fenez Media, Hong Kong