Watch our panelists discuss the short-term and long-term impact of the current crisis on acquisitions and distribution strategies? #UniFranceTalks
Sales and distribution companies had already been through a few years of Digital Disruption and many were exploring new models when the virus struck. And they were among the most impacted with stark choices needing to be made about films they had acquired, rapid shifts in marketing strategies and with key markets, including the Cannes Market, shifting online.
The experience of online-only release has been challenging but may offer big lessons for the future shape of their business. There have also been potential opportunities emerging in markets, where the lack of US blockbusters has left gaps. This panel will look at lessons learned but will focus on the structure and support needed for a new ecosystem