ANIMA MUNDI is a major Horizon Europe-funded research project aimed at revitalizing the European Animation Industry Ecosystem (EAIE). Running through mid-2028 and coordinated by the Université de Liège, the 13-partner initiative seeks to solve structural challenges in Intellectual Property (IP) management, discoverability on global streaming platforms, and international soft power
https://cordis.europa.eu/project/id/101178027
The ANIMA MUNDI project focuses on European animation, intellectual property, discoverability, and international partnership. Specifically, the project will:
- Provide an interdisciplinary mapping and assessment of the ways to increase the global visibility and accessibility of European animation.
- Pilot the transformative impact of European Animation to promote EU priorities, culture and fundamental values abroad, by investigating practices and innovative hubs of creativity, with a special focus on children and youth, and
- Co-test the potential of European Animation to strengthen cooperation among CCI stakeholders and establish strategic alliances with other sectors.
To achieve this, ANIMA MUNDI, a multistakeholder team of five academics and eight key industry actors, will:
- Develop a European Animation Brand to enhance the EAIE’s global visibility.
- Organise joint promotional activities on European co-productions at the Annecy International Festival.
- Create an ANIMA MUNDI Dashboard, a policymaking tool for assessing the global visibility and accessibility of European animation.
- Pilot the design of a tool promoting discoverability through gamification techniques.
- Deliver Empowering Partnerships and IP toolkits to effectively promote EU priorities abroad.
- Develop a First-Aid kit Handbook on engaging audiences—including youth and children—to support EAIE’s international promotion in a bottom-up and creative manner.
Here is the Pressrelease by Anima Mundi regarding their Survey:
Dear animation creators and industry stakeholders,
We are pleased to invite you to take part in an important initiative: Survey Vol. 1 of the ANIMA MUNDI project (https://www.animamundi-values.eu). This is the first multidisciplinary research effort dedicated to the European animation industry (EAI), funded by the Horizon Europe programme.
About the survey
The EAI is currently navigating a complex landscape shaped by the balance between cultural ambition and market realities. Ongoing geopolitical shifts, the platformisation of media distribution, and the rapid rise of Generative AI (GenAI) are transforming the sector. While these developments create new opportunities for innovation, they also raise important questions around international promotion, creative authorship, intellectual property (IP), and sustainable revenue models.
The survey aims to gather insights from professionals and stakeholders across the EAI. Your perspective will help identify shared challenges, needs, and expectations within the EAI, and contribute to closing existing data gaps—particularly regarding the impact of streaming platforms and GenAI on IP-based value creation.
Why participate?
- It takes approximately 10–12 minutes to complete
- Available in English, French, German, Italian, Greek, Polish, Spanish, Czech, Portuguese, Dutch, Romanian and Finnish
- Your input will directly inform policy recommendations at both EU and national levels
- You will contribute to the development of evidence-based strategies and dedicated IP and Partnerships Toolkits.
As a token of our appreciation, participants who complete the survey can enter a draw for one of five free MIFA 2027 accreditations, granting access to all MIFA events at the Annecy Animation Festival.
Follow this link to the Survey:
Take the survey
Or copy and paste the URL below into your internet browser:
https://avlassis.qualtrics.com/jfe/form/SV_6Qlm6Mc6TW7huYK?RID=CGC_5u7ytp7jtSTYEKD&Q_CHL=email
We would also greatly appreciate it if you could share this survey with your network.
Your privacy matters! Rest assured: your personal data will be handled securely, anonymously and confidentially, adhering to the EU General Data Protection Regulation. The purpose of collecting your data is solely for research within the ANIMA MUNDI project. It will not be shared or reused beyond this initiative. Your responses will remain confidential and anonymous. Participation in this survey is entirely voluntary.
If you experience any technical issues with the survey, please contact us at solenn.houard@uliege.be.
Thank you,
Kind regards,
ANIMA MUNDI team