13. November 2020 Johannes Wolters

John Lewis’s 2020 Christmas advert is finally here

The John Lewis Christmas advert for 2020 has been released. The theme of this year’s advertisement, “Give a little love”, was inspired by the kindness shown by the British public during the pandemic. Created in partnership with Waitrose, the campaign marks the first time that the two retailers have launched a joint Christmas advert with a philanthropic purpose.


We take a look behind the scenes of the John Lewis and Waitrose Christmas advert 2020, to discover more about the inspiration and creative work that went into its production over the course of an extraordinary year.


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