Mark Turner
First published on LinkedIn on February 26th, 2025 – Reprinted/reposted/reblogged here with the permission of the Author
With Los Angeles literally burning, and Technicolor melting down – 2025 couldn’t have started much worse. Which begs the question, what else is to come? it’s not even the end of February yet…
A few cursory thoughts, to be more expanded in coming weeks:
1) VFX is changed forever
2) The Creator Economy will continue to expand – and AI will empower it. But don’t believe in the „Lone Wolf“ creator. Media creation will remain a team activity with specialists in different areas collaborating to make magic.
3) The tools that got us here, will not get us there. Throw them out. Think again.
4) New tools means new pipelines. Entirely.
5) New pipelines will combine a mixture of human and non-human participants.
6) Content creation will be leaner and much much faster
7) Yes that means a lot more complete dross to surf past
8) And also that you won’t need to wait years for the next season of that great show
9) And yes…more layoffs. Sorry – can’t be avoided.
10) Therefore if you’re not spending 2025 reinventing everything you thought you knew, you’re behind. If you thought this change will be predictable, linear and with time to build a plan and strategy, think again.
My world has burned. The Universe is trying to tell me something. I’ve started to listen. Have you??
Mark Turner