Films and TV series have the power to make audiences care. Join industry leaders, producers and filmmakers from Europe and the US to discuss how the audiovisual sector helps shape the narrative around sustainability and inspires actions large and small – not just on screen but also behind the camera. The debate will also highlight how our panelists use innovative solutions that promote sustainable practices in their studios, in their offices, and in the communities where they shoot. The conference will be launched with a welcome by Stan McCoy, (President and Managing Director, MPA EMEA); followed by keynote remarks by Charles Rivkin, (Chairman and CEO, MPA).