Paris has never seen a love like this. Nexus Studios’ director Fx Goby draws a close parallel between romantic love and the passion athletes feel for their sports in this launch film for the BBC’s Paris 2024 Olympic Games coverage. Working closely with BBC Creative, Fx and the Nexus Studios team led an artful and intense choreography of 58 shots and 36 athletes into 60 seconds of breathtaking animated film. The expertly crafted piece is a dynamic and moving tribute to sporting passion.
To capture this concept and continue the legacy of BBC’s award-winning Olympics work, which previously earned Nexus Studios two BAFTAs, Fx wanted every single image to be iconic, capture the human spirit of endeavour, and retain warmth and texture. This made 2D animation a clear choice for its universal graphic appeal and a strong sense of hand-crafted artistry.
Higher. Faster. Stronger. Together. The city of love welcomes the Paris 2024 Games. While you wait, enjoy some classic Olympic moments. Prepare to be swept off your feet this summer with live coverage of the Paris 2024 Olympic Games across the BBC, as the world’s biggest sporting event takes centre stage in the city of love. From 26 July – 11 August the BBC is bringing people together so they can fall head over heels watching, listening to and reading about the biggest moments at Paris 2024 as they happen, across comprehensive, free-to-air, multiplatform coverage. All our TV channels and S4C are available to watch live through BBC iPlayer, although some programmes may not be available to stream online due to rights. If you would like to read more on what types of programmes are available to watch live, check the ‚Are all programmes that are broadcast available on BBC iPlayer?‘